What is PPC?
PPC, commonly known as Pay Per Click is an advertising model used online that charges advertisers every time the advert is clicked. The Pay Per Click Advertising model was popularised by search engines and is used across several platforms.
When the advertisers pay for clicks, their advertising budget is spent on targeting potential customers and increasing the ROI.
How does PPC work?
The Pay Per Click Advertising operates by allowing advertisers to bid on phrases or specific keywords that they want their ads to appear in the search engine results.
The PPC campaign works in such a way that when a user searches for a specific keyword or phrase, the ad appears in the top search results. The Advertiser has to pay a fee every time a user clicks on their ads.
At ArtIntell, we design the campaign to target specific demographics, locations, interests, etc. A maximum bid is set for the keywords they want to target.
The search engine uses a very complex algorithm to direct which ads to show and the order of their appearance. The algorithm includes several factors, such as:
- The bid amount of the Advertiser
- Ad relevance to the keyword
- Ad Quality
- PPC strategy and campaign planning
- Top category PPC platforms
Why is PPC important?
Pay-per-click is important as it offers several benefits that are not achievable through SEO or social media. It offers the following benefits:
- Quick Results- PPC Advertising has the potential to bring traffic to a website immediately while SEO takes time to show positive results. These ads can get approval from the platform the same day along with maximum exposure. It can be an image ad via Instagram, a text ad via Google search or a video running on YouTube. If you choose to run the ads on multiple platforms you increase the chances of brand visibility to potential customers.
- Reach targeted audience- PPC advertising agency targets specific locations, demographics and interests, which enables you to reach your targeted audience. You can target individuals through social media like Facebook depending upon their behaviour and interests. It increases the chance of getting your targeted audience to like the product and convert it into a sale.
- Measurable- PPC Advertising provides results that can be measured by tracking conversion, return on Investment (ROI), and other key performance indicators (KPIs).
- Cost Effective- PPC advertising is more cost-effective than television or print ads. Marketers have to pay a specific amount whenever a user clicks on their ads, and they set a budget for the PPC campaigns.
- Branding- Pay-per-click advertising increases brand awareness as even though a user doesn't click on the ad they see and remember the product along with the brand name.
- Track Goals- You can easily track your goals through Google Analytics. You can check how your ads are performing and what needs to be done to meet your set goals.
- Complementing SEO- PPC is used to support SEO efforts. On one hand, SEO focuses on increasing organic traffic while a PPC advertising campaign drives immediate traffic to the website.
- Reputation Management- PPC bids on keywords that are the same as a reputation event and directs to a landing page where the matter is being addressed.
ArtIntell's PPC Management Services-
Our PPC marketing agents build and implement data-driven campaigns with high conversion rates. ArtIntell assists the client with the following services:
- Search ads- We provide you with a dedicated content marketing specialist to whom you can instruct, ask questions, and revise the website content.
- Google Shopping- Once our content marketing specialist has an idea about your target market and content expectations, we begin with market research and Keyword search. We also do industry analysis, competitor benchmarking, and content analysis.
- Video ads- Our Agency uses keyword analysis reports and market results to plan your content strategy. Our content writers and digital marketing specialists brainstorm together to formulate a content plan for your website.
- PPC audits- Once the content strategy plan is formalized, we do content marketing research to get familiar with the topic, and look for references and search engine strategies to satisfy your brand's message.
- Conversion Rate Optimization (CRO)-We allow our clients to choose the tone and phrasing of the online content. Whether they want the tone to be light-hearted or formal.
- Google Ads- After writing the content, our writer checks and ensures that it is unique and authentic. We have a team of dedicated and experienced content writers who write content according to your expectations.
- Paid Social Media- After writing the content, our writer checks and ensures that it is unique and authentic. We have a team of dedicated and experienced content writers who write content according to your expectations.
Benefits of PPC:
ArtIntell's PPC experts have worked with different businesses, from service-based to e-commerce. We aim to provide your brand visibility and boost the ROI of your advertising initiatives. We target the right customers at the right time and remove waste to maximize your budget. The benefits of Pay Per Click advertising include:
- Targeting Customers
- Optimise Leads
- Timely Reporting
- Increased Conversions
- Develop Keyword Strategy
Benefits of PPC:
The PPC advertising strategy varies from platform to platform, but in general, we do the following:
- Choose the campaign type depending on your objective.
- Revise your settings and targets (audience, location, device, schedule, etc.).
- Share your budget cost and bidding strategy.
- Input destination URL.
- Create the ad.
Our deliverables:
The PPC advertising strategy varies from platform to platform, but in general, we do the following:
- Our PPC agency ensures appropriate keywords are used and there is a sufficient budget to reach the right people, in the right place at the right time.
- Convince audiences to convert into sales and target others through relevant channels.
- Timely monitoring of search terms that trigger adverts.
- Adjusting ad copy to increase the number of people who click on the adverts.
- Create specific landing pages to provide users with all the necessary information they require to convert.
- Provide timely monthly reports that show how the campaign is doing.
- Design ads that catch the eye of users to increase brand awareness and drive more clicks.
We take pride in providing genuine and transparent results to our clients.
FAQ
PPC helps you connect with people who visited your site but didn't convert or reach a new group of people who are searching for similar products or services.
It gives a good perspective of how people behave online. If you provide these minute details to your team, it can market your campaign more effectively and help you meet the needs of your customers.
The results can be seen as soon as the campaign goes live on the platform.
Meanwhile, campaigns need time to ramp up and make changes following launch, so we suggest holding back on making snap decisions for three months at least.
PPC campaign provides revenue throughout the bidding period. Some campaigns turn out to be highly profitable.
Some popular platforms include-
- Google Ads
- Facebook Ads
- Ad Roll
- Bing Ads